Retro upgrade for Fulton Hot Dog King
Fulton Hot Dog King has been serving hot dogs, hamburgers, French fries, and other fast food staples for more than 60 years. But the landmark’s storied history was beginning to show in the worn-out awnings that graced its critically visible storefront presence at the corner of Fulton Street and Elm Place.
So, as part of the Fulton Mall Improvement Association’s (FMIA) Storefront Improvement Program, Fulton Hot Dog King worked with its storefront designer, Victor Dadras of Dadras Architects, to reclaim the older signage that was present underneath its dated awnings.
The reclaimed signage from the late 1950’s/early 1960’s speaks to a more nostalgic era with the words “Frankfurters” and “Hamburgers” spelled out and balanced with recent upgrades that include circular signage calling out Fulton Hot Dog King. The signage also complements the Steve Powers-designed mural on the Macy’s Garage next door.
Since the overhaul, business owners Tariq Khan and Anwar Shahzad (Sha) say they’ve seen an increase in business and also noted visitors and locals alike getting their pictures taken in front of restaurant with its new and improved look. Since taking over Fulton Hot Dog King in 1982, Tariq and Sha have brought a new energy and vitality to his business by focusing on the details – both in terms of the food and the visual quality of the dining experience.
More than thirty Downtown Brooklyn businesses have received aid through our facade improvement program since its inception.