Good Eggs brings farm fresh food to Brooklynites
December 17, 2013
Since their launch in the San Francisco Bay Area, Good Eggs has been working to reinvent the way people grocery shop by providing customers direct online access to farmers, chefs, and bakers. Last month, the company expanded to Brooklyn, offering shoppers an alternative way to get the fresh food they need without making the weekend trip to farmers markets. Here’s how it works: users submit an online order of groceries, and Good Eggs relays the order directly to the producers. This allows farmers and food-makers to know exactly how much of a product to harvest or make and when, reducing the excess waste that comes from conventional forms of grocery shopping.
“Small-batch producers and family farms like mine are selling out at farmers markets and CSAs around the country, but we haven’t been able to compete with the ubiquity and convenience of the supermarket– until now,” said Josh Morgenthau, who heads up the Good Eggs New York team, as well as runs Fishkill Farms in the Hudson Valley. “Good Eggs gets local food from farm to table in a way that’s smarter and quicker, allowing local businesses doing the right thing to grow and succeed.”
Good Eggs offers a wide selection of produce, dairy and eggs, meat and seafood, baked goods, full meals, and even baby food, all from local farms and businesses. Among the products available now for the fall season are a variety of lettuces from Gotham Greens, grown right here in Brooklyn, apples and ciders from Breezy Hill Orchard, and mushrooms from Brooklyn Grange, the world’s largest rooftop soil farm based in Long Island City. Good Eggs also offers pies, soups, and snacks from local shops like Pie Corps, Brooklyn Bean, and King’s County Jerky.
Each week, the folks at Good Eggs handpick what will be included in their Office Boxes, depending on what produce and goods are available at the time. Their Gift Boxes are thematic, like A Taste of Brooklyn Basket, offering pickles from Brooklyn Brine Co., aged chocolate, kombucha and more; or the Brunch Lover’s Basket, including bagels from Bagel Hole, Greek Yogurt from Culture, and five pounds of seasonal fruit from one of three New York-based farms.
For more information on what is available and to place an order, visit the Good Eggs Brooklyn Marketplace here.