Roll-down gates, be gone!
August 7, 2013
Imagine this: you’re on your way home after midnight. Strolling down Fulton Street toward toward the subway, you peer into the shop windows as you pass. Businesses have closed for the day and the bustling commercial street is quieter than it was hours before. Still, light from the stores illuminates the street. It’s a pleasant walk. You see a handbag in one window you’d like to come back and purchase when the store is open. You pause to examine an interesting window display. You notice a new store that has opened on the street.
Unfortunately, this is not the way the nighttime experience currently plays out in Downtown Brooklyn, as most stores along the retail corridors of Fulton, Livingston, and Schermerhorn Streets are closed off by solid, steel gates at night. The gates create an uninviting atmosphere that does not reflect the active retail community and discourages pedestrians from traveling the street during nighttime hours.
But the Downtown Brooklyn Partnership is working to change that by incentivizing business owners to replace solid security gates with open link gates and literally lighten up the nighttime experience. This month, Fulton Hot Dog King was the first to participate in the program, which matches 1-to-1 the cost of replacing solid security gates with open link ones up to $4500. The business, located at the corner of Fulton Street and Elm Place, replaced 75 linear feet of solid gates with open link gates, seen in the photo above next to neighboring stores which still have roll-down gates.
“Not only does installing open link gates help us as we work to transform Downtown Brooklyn into a 24/7 destination, but it is also likely to benefit a business’s bottom line,” said Katie Lyon, Services Manager for the Partnership. “Many new residents to the area leave for work in the morning before stores open and return home after the stores close. They only see the stores with solid gates down and have no idea what they actually sell.”
The Downtown Brooklyn Partnership continues to encourage more businesses in the district to remove or replace their security gates. If you are interested in learning more about the resources available to your business to install open link gates, contact Lyon at email@example.com or 718.403.1618.