Last chance, last dance: Glow@Grove Alley
Our little alley is all grown up – and we’re throwing one last party to celebrate this Friday night. Glow@Grove Alley is set to light up this magical passageway, in recent years transformed from a 250-foot-deep dead-end alley into the centerpiece of our summer event line-up. Now, there is so much interest in the area around the alley that this will likely be the last time we are able to bring together hundreds of Brooklynites for dance parties, silent discos, night markets, and all-around cosmic experiences (read on for more about that!).
Grove Alley’s meager beginnings
Back in 1999, Forgotten New York described Grove Place as “a candidate for the worst street in Brooklyn, if not the five boroughs.” Yikes. Abandoned for years, our team at the Downtown Brooklyn Partnership decided to spruce up the underutilized gem starting in 2013. In collaboration with the business and property owners surrounding the alley, we spearheaded its rapid transformation with a vision of long-term use, including commercial spaces along its walls.
Bringing Grove Alley to life
For its memorable debut in June 2013, we partnered with our friends at Seek Events to bring Grove Alley to life with an evening Nite Market, which Gothamist previewed as a “swinging night spot filled with vendors, music and strings of nifty little lights that make even the most nefarious streets look festive and whimsical.”
On the heels of its anticipated public debut, The Brooklyn Daily Eagle described its transformation as a long time coming given its much-shamed past that was “about to change, thanks to a Downtown Brooklyn Partnership campaign to clean up the dead-end, single-lane snippet of a street – but not so much that it loses its edginess – and introduce it to the world.”
Indeed, since that first market night, Grove Alley’s gritty charm has been part of its appeal, and drawn repeat visitors through the years for different themed party nights, including last year’s Silent Disco headlined by Talib Kweli.
July’s hottest party: Glow@Grove Alley
This year, Glow@Grove Alley will bring Downtown Brooklyn’s most famous alley to life one more time with a cosmic light show by New York City digital artist Taezoo Park, glow-paint body artist Jane Meng who may just use your body as a canvas, and DJ Chela and Jubilee, plus an entire UV black light section.
Grab some treats at food trucks that will include Nuchas, Valducci’s Pizza Truck, Chef Samir, Ben & Jerry’s, and beer from Brooklyn Brewery. Click here to RSVP your free ticket!