Downtown Brooklyn, now in 10 languages
April 06, 2018
If you’ve been in Downtown Brooklyn lately, you will have seen the new splashes of color on our Big Belly trash compactors. These flashy new signs convey a variety of non-fake-news, from “good eats,” to we’ve got shopping,” as well as gentle reminders to keep litter off the streets and in the jazzy receptacles.
If you’re having trouble understanding some of the signs, it’s not your reading comprehension skills – we’re getting the word out in each of the top 10 spoken languages in Brooklyn, which, according to the Mayor’s Office of Immigrant Affairs, are English, Spanish, French, Haitian, Italian, Portuguese, German, Yiddish, Greek, and Russian (in that order!).
If you’re unfamiliar with the Big Belly trash cans, we tested out our first prototype on the corner of Fulton and Smith streets way back in January 2015. The solar trash compactor was so successful that we proceeded with a full rollout in September 2016. Now have over 130 active Big Belly compactors throughout the neighborhood, and plan to add more.
In our efforts to showcase Downtown Brooklyn’s many attractions and keep the streets clean and attractive, we hope to reach a wide audience – from residents and students to shoppers and workers to those serving jury duty.
In love with a particular color, sign, or message? Tag us on Instagram and we’ll share your #DowntownBrooklyn pics!