The (traffic) calming power of plants
We’re making the streets safer, one planter at a time.
September 12, 2018
What’s the best way to beautify a street, protect a bike lane, and discourage illegal parking, all in one fell swoop? With enormous planters, full of gorgeous plants, of course! We’re proud to have partnered with NYC DOT and The Horticultural Society of New York this Summer to not only increase the number of planters on Jay Street, but make them look lovely, and strategically place them to increase safety.
While Jay Street has hosted planters for some time now, the increase in quantity really boosts our efforts to protect the Jay St. bike lane from traffic and discourage double parking and rampant “placard abuse.” Donated to the Partnership by DOT, the planters have been placed thoughtfully at specific locations to increase their efficacy. And when the occasional over-zealous parking-seeker manages to move a planter or three to accommodate their vehicle, our crew from The Doe Fund moves them right back (no mean feat - it’s a three-person job)!
In addition to their function as safety-enhancers, the new assortment of plantings add a new splash of color to the neighborhood. This year, we worked with The Horticultural Society of NY, also known as “The Hort,” who beautify public space across the city through their Neighborhood Plaza Program. Working specifically with Business Improvement Districts, the organization’s Green Team is comprised of at-risk youth and ex-offenders who are trained in plant care, landscape design, and garden maintenance.
Our operations and public safety teams continue to work with DOT and our partners to ensure the safety of pedestrians, cyclists, and drivers alike, and creating more beautiful spaces. We look forward to furthering our work in the district and making Downtown Brooklyn better and better.