GoLocker is trying to build a package drop for the delivery generation
We live in a world where you can get a mattress delivered in a box, but not in a world where there’s a place for that box to sit all day, besides your stoop.
February 13, 2019
That’s the problem that GoLocker is out to solve. With a network of lockers around the city, the company is trying to revolutionize the infrastructure of the delivery economy. A participant in our 2018 Make It in Brooklyn Real Estate Tech Breakfast, we caught up with GoLocker’s Nigel Thomas and Groom Dinkneh to find out why New Yorkers might be getting lockers in more places than the gym.
Downtown Brooklyn Partnership: So, Groom, tell us about the product?
Groom Dinkneh: Our entire goal is to create a lockers solution that works for all businesses. We can help property managers or people who live in walk-ups. We’ve developed local partnerships where we’ll deploy lockers at laundromats, bodegas, the kinds of business that have hours that will support the needs of our customers
As e-commerce continues to rise in popularity, more and more packages are being shipped to customers. We’re interested in filling that space and growing this network. It’s good for businesses, too, as they can have an item safely and securely delivered and picked up by the consumer.
DBP: Who are you?
GD: Right out of college, at Tufts, I landed a job on Wall Street and for four years was working on a fixed income trading desk. In my downtime I was trying to find ways to connect with the entrepreneurial ecosystem. I went to more events and was working on launching my own company with a partner. It was from that that I was able to partner up with GoLocker.
I was introduced to the idea by Nigel. He spearheaded this from the beginning, with the idea of having access to designated locations where you can pick up deliveries so you don’t have to be home to accept them. He started this back in 2014-2015.
DBP: You guys have said you’re really more of a service company than a hardware company. Can you explain that?
Nigel Thomas: When we pitch, we really call it a concierge package service. We’re a service- based company. Someone might see us and see hardware. The future of GoLocker is B2B. Think Fresh Direct: they don’t have brick and mortar locations where consumers can pick up their food. If you live in the East Village, most of the buildings there are walkups and they’re hard to get into. When customers don’t get their packages, looks bad? It’s the brand. So we’re thinking of how you can make that customer experience better for the customer and therefore the brand.
When we first looked at the business, we said this is a consumer product. But when we looked at the whole ecosystem, the missing part is the ability to service the brands. When we actually look at the data what you realize is addressing the issue from the point of the sale. When you start something, you envision it from a high level but when you’re actually doing it you learn so much more about the process.
DBP: Why did you decide to build the business in Brooklyn?
GD: I think there are really unique opportunities here. We were also able to find space that worked really well. We’re based in East Williamsburg, off the Grand stop, and there’s an industrial zone here with some other manufacturers. Some of our lockers are deployed in Brooklyn and so we’re able to go check on them. Also, Nigel is from Brooklyn. We are very much a Brooklyn-born and -based operation.
NT: When we first started, I was living in Florida and relocated back to Brooklyn to build the business. You look at the problem we’re trying to mitigate, you look at Brooklyn, and there’s a lot of people living in non-doorman buildings.When we were first putting these lockers in bodegas and actually leasing space, Brooklynwas less expensive.
You can find out more about GoLocker here.