“Our latest public art installation, Drive-Thru, builds on DBP’s mission to connect people through the power of shared spaces, storytelling and public art,” said Regina Myer, President of Downtown Brooklyn Partnership. “Supporting local artists is at the core of our vision for the Plaza and by bringing diverse voices and perspectives to the forefront of the public realm, Drive-Thru exemplifies how individual experiences can become shared when viewed as a community. We invite all New Yorkers to visit Drive-Thru and enjoy the unique work that Soft-Firm has created and the Brooklyn-inspired videos it is providing a stage for.”
“Drive-Thru provides a democratic platform that celebrates neighborhood voices,” said Talitha Liu, Co-Founder of Soft-Firm. “After another year of distance and uncertainty, the installation projects a portal into the rich cultural fabric of Brooklyn.”
“Soft-Firm is passionate about seeding interventions that come to life with public engagement,” said Lexi Tsien, Co-Founder of Soft-Firm. “We’re excited to create an armature that doubles as canvas and backdrop, animated by Brooklyn artists.”
“Public spaces are most alive when they’re sites of storytelling,” said Deborah Marton, Executive Director, Van Alen Institute. “To create equitable cities, Van Alen Institute works to center communities in designing shared spaces. With this elegant portal into Brooklyn’s voices, cultures, and histories, Soft-Firm’s installation Drive-Thru shows the human connections that become possible in the spaces where our shared lives unfold. We applaud the generous civic vision of DBP and Two Trees in making this happen.”
“We are thrilled to have Drive-Thru at the Plaza and to see Brooklyn’s artists and cultural organizations collaborate to maximize this space’s potential as a venue and gathering space,” said Kate Gavriel, Cultural Affairs Director at Two Trees Management Co. “The Plaza at 300 Ashland was designed as a space for the community to come together and celebrate Brooklyn and the people in it—a role that has never been more important than during the pandemic.”
Drive-Thru projects video on two 13.5’ x 7.5’ screens that rotate around a pivot at the center of a 30’ circular wooden platform. These screens also act as outer walls of two wedge-shaped open-air spaces. On the interior of the installation, the pivot allows varying configurations of space while on the exterior, the screens can be oriented towards major view corridors at the site, visible from Lafayette Ave. and Flatbush Ave., and the stepped seating of the Plaza.
The Plaza at 300 Ashland has served as a hub for the arts since its unveiling in 2017, hosting events year-round, including film screenings, concerts, theater performances, dance and fitness classes, readings, community gatherings, and more – all free and open to the public as a part of DBP’s ongoing series Downtown Brooklyn Presents.
Drive-Thru is best viewed starting at dusk. The Plaza at 300 Ashland is conveniently situated in the heart of the Brooklyn Cultural District, at the intersection of Lafayette Ave and Flatbush Ave. The plaza is easily accessible – located only a short walk from the B, Q, 2/3 and 4/5 subway lines at Atlantic Barclays, the G train at Fulton St, and the C train at Lafayette Ave, as well as a number of bus stops. There is also paid parking along the surrounding streets.