Transform Your Creative Future with NYU’s Exclusive Advertising Innovation Program: Generative AI for Creative Strategy
The advertising landscape is changing. Will you lead the revolution or follow it? Discover the cutting edge of creative strategy with NYU Tandon’s Generative AI for Creative Strategy course — designed specifically for ambitious marketing and advertising professionals ready to harness AI’s transformative power.
Structured across four comprehensive modules, this program will:
- Equip you with mastery of generative AI tools to elevate creative strategies and achieve real-world impact
- Demonstrate how AI can streamline market research, consumer profiling, journey mapping, ideation, and rapid prototyping for next-generation campaigns
- Provide hands-on training in essential AI tools for creative development and optimization
- Address ethical considerations and responsible AI use, fostering effective human-AI collaboration
With small, interactive sessions and live instruction, each module builds upon real-world applications, offering hands-on experience with AI tools to drive innovation in strategy, creative development, and ethical practices.
Led by industry experts Nick Katsivelos and Mick McConnell, each with decades of experience in creative technology, design, strategy, and innovation, the program also brings industry experts with leadership roles at Microsoft, Airbnb, Samsung, Chipotle, Starbucks, IBM, Salesforce, and Google DeepMind – providing unprecedented access to the strategies driving tomorrow’s most successful campaigns.
Upon completion, you’ll receive the exclusive NYU Tandon badge credential, signaling to employers and clients that you’re at the forefront of creative technology integration. Secure your place in the next cohort of creative AI leaders — find out more and apply now.
